Coinstar executives wanted to create a showcase piece for the entryway to their recently renovated corporate headquarters. The idea was presented to showcase a real-time digital feed of social media content including posts from Facebook and Twitter, as well as real-time financial quotes and fun monetary facts/sayings. The resulting installation was a combination inset physical lights and projection of aggregated digital content.
A custom Flash module was created to make API requests and retrieve public RSS feeds in order to create individual content nodes. These nodes were then positioned at random, within constraints to avoid overlap, and animated to increase visual impact. Visitors to the offices were greeted with the new Coinstar Brand and relevant social content in a simple, yet impactful installation.