As Creative Director for the Consumer Electronics (CE) vertical, I was responsible for overseeing the delivery of engaging, customer-centric brand solutions across Amazon’s multi-platform ad network for our most strategic partners. Key clients included AT&T, Blackberry, Bose, Canon, EA Games, Google, HP, Intel, LG, Microsoft, Nikon, Panasonic, Samsung, Sony, Sprint, T-Mobile, Toshiba, and more.

In addition to building new business opportunities and leading creative strategy for key CE clients, I also looked to consistently innovate on behalf of Amazon customers to deliver more compelling, relevant, and value-based ad experiences unmatched by other networks. This, along with driving creative optimization through regular testing and creative experimentation, resulted in steady year-over-year growth of the CE business, bolstered by unparalleled performance and several first-of-their-kind product solutions for Amazon’s advertising platform.

But, in the end, a creative leader is only as good as their team. Here I spent most of my time.. focused on building, coaching, training and supporting a transcontinental network of CE designers in Seattle and New York. Establishing creative best practices, exploring process optimization, and developing effective teaming solutions in order to drive efficiency at scale for the CE vertical.