When Sony positioned digital imaging as one of the three core pillars of its electronics business, along with games and mobile, a clear statement was made about the future priority of its photography products. To reinforce their focus on innovation and drive new business in this area they looked to Amazon and its global advertising network.

The result was a multi-year effort to deliver impactful campaigns across some of Amazon’s most innovative and effective advertising platforms. Great care was taken to maintain Sony’s impeccable attention to detail, in both its product photography and overall aesthetic. The end results performed above expectations, bolstering ongoing investment in Amazon advertising.