Coach is a leading American design house of modern luxury accessories, maintaining the highest standards for materials and workmanship. So, when it came to advertising the release their new 2014 Spring product line, Amazon’s Kindle Fire was the obvious choice as the only platform capable of upholding the same high standards of quality and integrity that define this iconic brand.

Coach Spring Product Line

Kindle Fire Advertising & Ecommerce Experience

When Coach partnered with Amazon Advertising to promote the release of their 2014 Spring product line, it was the first time their luxury products were being offered on Amazon’s digital retail platform. So, it was essential that the digital experience align to the high level of quality and customer satisfaction expected from such an iconic company.

The new Kindle Fire was selected as the only option that could showcase the signature style and distinctive character of the Coach brand, while bringing to life their products in beautiful full color and vivid high definition. The KLCD platform also offered a unique engagement experience, with integrated ecommerce capabilities, unmatched by any other device on the market.

Product offerings included fine accessories and gifts for women and men, such as handbags, women’s and men’s small leather goods, outerwear, and weekend/travel accessories.