Following on the heels of the first Grand Tour episodes, Amazon Video launched its Prime Video service offering—videos included with Prime membership—to customers in 240+ additional countries and territories around the world. The Grand Tour, along with other award-winning Originals, were now available to stream for millions of existing Prime members across France, Italy, Spain, and Canada; all at no additional cost to their existing membership.

In addition, 650M broadband households around the world were now able to subscribe to Prime Video via the new global website PrimeVideo.com—for a special introductory price of just $2.99 (or €2.99) per month, starting with a 7-day free trial. Within the first few hours of launch, customers from around the world were already loving Prime Video and The Grand Tour, with tens of thousands of new customers across more than 100 countries and territories (spanning all the way from Argentina to Zimbabwe).

Given the global reach and popularity of the The Grand Tour and its snarky co-hosts, a unique behind-the-scenes X-Ray experience was created specially for the show, featuring never-seen-before bonus content including photos, videos and exclusive commentary from the hosts. X-Ray, as you may recall from previous work on The Fashion Fund, is a feature that lets users identify actors and music within the scene of any title on Amazon Video. Customers can also discover little known facts and trivia, and use scene navigation to jump to different parts of the video. Both Amazon Video and The Grand Tour share a focus on story telling. So, bringing fans into this globally-beloved show by offering a unique behind-the-scenes look at exclusive bonus content was a natural extension of the streaming experience, one unmatched by other streaming platforms.

With the release of this new behind-the-scenes feature, Amazon Video customers were able to watch bonus video content directly within X-Ray for the first time, and without leaving the playback experience, offering an immersive never-before-seen look into the making of each episode. Photo gallery functionality was also expanded beyond just cast photos, to include high-resolution images of the cars, locations and cast antics featured in each episode. And new trivia, an X-Ray feature favorite, was custom created specifically for The Grand Tour, offering customers unique insight into each episode, with the same wit and sarcastic humor as the show’s three co-hosts.